Digital wealth management platform Endowus has partnered with Allfunds, a B2B fund distribution company, to enable individual and institutional investors to access investment products in a timely and cost-effective manner.

Endowus has developed a proprietary fund brokerage platform to support its no-fee, zero-commission business model in Hong Kong. Allfunds contributes its digital fund distribution capabilities to enhance the platform's operations.

The partnership with Allfunds enables Endowus to curate and swiftly onboard investment funds from a large universe of fund houses available on the Allfunds platform, bypassing the onerous process of negotiating individual distribution agreements with each fund manager.

The streamlined digital process reduces the lengthy onboarding procedure involving due diligence and operational set-ups, to enhance operational speed and scalability.

One of Endowus’ signature offerings is its self-serve fund platform Fund Smart, where clients can choose to invest in single mutual funds or build multi-fund portfolios.

By integrating with Allfunds, investors in Hong Kong gain access to over 160 curated funds managed by 50 global managers in both the public and private markets, across asset classes including cash and money market, fixed income, equity, multi-asset, commodities, private equity, hedge funds, and alternatives.