Philippine-based BPI Securities Corporation, the stock brokerage arm of the Bank of the Philippine Islands ( BPI ), is relaunching its revamped online trading platform in a bid to triple its customer base by 2027.
BPI Trade, a web-based platform that also has a mobile app, is set for official launch on May 28, and is meant to respond to the growing demand among young, tech-savvy Filipinos for “convenient, secure and accessible investment planning”.
“We know that the Filipino investor is more modern. They’re more adept to investing, especially in risky assets like equities,” says BPI Securities president and chief executive officer Mark Rome Race.
Race says with the help of BPI Trade, the company hopes to hit 300,000 clients by 2027, from the current base of 100,000 customers. BPI Securities saw a 63% growth in online trading accounts from 2020 to 2023.
“This is also part, a big factor why we’re trying to revamp our platform, so with that in mind, we know that the growth is there,” he says.
With BPI Trade, new customers who are already BPI depositors can enjoy a fully digital account opening process. The platform will also feature real-time market information for investors, and will not have a minimum initial investment requirement.
“Our goal is to make stock investing more approachable, informative, and convenient for all Filipinos,” Race says, adding that BPI Securities has further plans to diversify offerings on the platform, including potentially offering mutual funds for sale by the end of this year.
BPI Trade is also “not closing the door” on offering funds from other third-party providers and asset managers, since the goal of the platform is to be inclusive, and to allow Filipino investors a broad range of products to choose from, he notes.